Mise en Scene -
Includes the use of hi and low key lighting, with some using chiaroscuro (Ed Sheeran - One)
Tends to show only shots of the artist singing
Can vary on theme of song, but usually modern clothing.
Makeup used for female artists - can make features more defined
Location can vary, although usually outside in the open
Props can also vary upon theme, although musical instruments appearing is common within videos
Camera -
Uses high and low angles to show emotional vulnerability parrallel to lyrics in the song
Uses close ups predominantly to create a relationship with the audience
Uses mid shots to convey a sense of humanity and normality of the artist
Camera usually moves (panning, tilting tracking etc) , showing the fluidity of the song, also referencing the flow of emotions evoked by the artist.
Editing-
Often use of jump cutting to change between singer and 'the story'
Music often matched to images (lip syncing)
Green screen / CGI as can be seen in Ed Sheeran's 'Sing'
some transitions not so hard (fade to's) usually used in change of time
Cutaways -brief shot that interrupts a continuous action, usually cuttbacking to the original shot
Match Cut/Graphic Match -a cut between two different objects so that they graphically match
Cross Cutting / Parallel editing -where two different locations/ narratives are cut between to suggest parallel action, usually used to build suspense
Linear Narrative - storytelling in a chronological order
Flash Backs - editing technique to show an event occurring in the past
Continuity Editing - editing technique that does not disrupt the continuity of a narrative, creating a sense of reality and moving forward in time.
Eye Line match - edit which cuts from a character to what they have been looking at
Juxtaposition - placing two objects/images either side to create an effect
Sound -
Music will be present,
Usually non dietetic,
Change in levels - to emphasize emotions,
Usually themes of love
Parallel Sound - matches theme of video ie happier narrative will have music in a major key
Styles of music video:
Performance - Features artist(s) playing music (Bruno Mars - When I was Your Man)
Narrative - Features a story
Performance and Narrative - Mixture of story alongside artist(s) performing. (OneRepublic - Counting Stars)
Animation - Digital or Stop-Motion (Gorillaz - Clint Eastwood)
Cameo - Artist(s) involved in narrative but not performing (OK Go - This Too Shall Pass)
Includes the use of hi and low key lighting, with some using chiaroscuro (Ed Sheeran - One)
Tends to show only shots of the artist singing
Can vary on theme of song, but usually modern clothing.
Makeup used for female artists - can make features more defined
Location can vary, although usually outside in the open
Props can also vary upon theme, although musical instruments appearing is common within videos
Camera -
Uses high and low angles to show emotional vulnerability parrallel to lyrics in the song
Uses close ups predominantly to create a relationship with the audience
Uses mid shots to convey a sense of humanity and normality of the artist
Camera usually moves (panning, tilting tracking etc) , showing the fluidity of the song, also referencing the flow of emotions evoked by the artist.
Editing-
Often use of jump cutting to change between singer and 'the story'
Music often matched to images (lip syncing)
Green screen / CGI as can be seen in Ed Sheeran's 'Sing'
some transitions not so hard (fade to's) usually used in change of time
Cutaways -brief shot that interrupts a continuous action, usually cuttbacking to the original shot
Match Cut/Graphic Match -a cut between two different objects so that they graphically match
Cross Cutting / Parallel editing -where two different locations/ narratives are cut between to suggest parallel action, usually used to build suspense
Linear Narrative - storytelling in a chronological order
Flash Backs - editing technique to show an event occurring in the past
Continuity Editing - editing technique that does not disrupt the continuity of a narrative, creating a sense of reality and moving forward in time.
Eye Line match - edit which cuts from a character to what they have been looking at
Juxtaposition - placing two objects/images either side to create an effect
Sound -
Music will be present,
Usually non dietetic,
Change in levels - to emphasize emotions,
Usually themes of love
Parallel Sound - matches theme of video ie happier narrative will have music in a major key
Styles of music video:
Performance - Features artist(s) playing music (Bruno Mars - When I was Your Man)
Narrative - Features a story
Performance and Narrative - Mixture of story alongside artist(s) performing. (OneRepublic - Counting Stars)
Animation - Digital or Stop-Motion (Gorillaz - Clint Eastwood)
Cameo - Artist(s) involved in narrative but not performing (OK Go - This Too Shall Pass)
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